The marketing director of Hoppa bus, Neil MacDonald, said the findings contradicted persistent criticisms of fare increases and poor timekeeping which were an insult to the dedicated volunteers who help run the community transport service across Waverley.
"It's about time people realised what a popular and much-loved service is being provided here and how happy the users area," said Mr MacDonald.
"All we ever hear is what the Hoppa is failing to do; just scaremongering and it concerns me that this could put off those interested in using the service.
"Usually the criticism is based on ill-informed remarks from Waverley borough councillors and it mainly comes down to lack of knowledge."
Last year the Hoppa, which is available to anyone with local transport difficulties, came in for serious criticism when fares were raised.
The 50 pence increase meant a journey under five miles was £1.50 each way and a journey between five and 10 miles became £2 each way. This led some users to claim that it would be cheaper to travel by taxi.
The service also came in for further attack for lateness and it encountered funding problems when The Countryside Agency withdrew funding.
Mr MacDonald said that demand for the service was higher than ever in Haslemere and that complaints over fare increases were minimal. He added that funding for the service was adequate and that there was no imminent threat of the service being axed.
Following a recent customer-satisfaction survey, 95 per cent of all users gave the service the highest rating, praising the punctuality, ease of booking transport and the helpfulness of drivers.
Just one person out of the 40 surveyed criticised the price of fares.
Haslemere residents accounted for around 20 per cent of those using the Hoppa service in the borough and the number of local residents booking the service door-to-door has risen from 1,500 to 2,500 over the last year.
Mr MacDonald also stressed that the service was not just for the elderly and he hoped to broaden the image of Hoppa customers.
"People need to realise that younger people can benefit from the service just as much as the elderly.
"We have a 22-year-old man who is recovering after being injured two years ago and he uses the Hoppa to go to gym sessions as part of his rehabilitation."
Hindhead-based Marianne O'Brien who regular uses buses in the local area has also praised the service after using the Hoppa while she was recovsering from a serious operation.
"I shall be reluctant to return to public transport having been so cosseted.
"I shall miss the cheery voice of Brian, the supervisor, the immaculate condition of the vehicles and the chatty and endlessly kind drivers, some volunteers and others paid, each of whom seems to have a reason for helping in the community."
The Hoppa service now offers three services. The Hoppa Shoppas are minibuses providing door-to-door transport to and from each local town shopping centre once or twice a week for all village and rural areas.
There is also the Hoppa Ranger, a car-share scheme providing door-to-door transport to local destinations not covered at that time by Hoppa Shoppa. The Hoppa Tourer is a minibus service for groups on a regular or one-off basis.
For more Hoppa information, contact 01428 681701.