MANE Chance Sanctuary, the rescue centre for horses based in Compton, is one of eight charities chosen for the launch of the new charity fundraising platform, Pledgit which was set up by Churt business man Philip Jenks, as an alternative to JustGiving.

The difference with Pledgit is that someone, an individual or a company, has to promise to match all public donations up to an agreed amount. This ‘pledge’ makes the appeal for money more persuasive, while doubling the money the charity receives.

Philip said: “JustGiving is fantastic but people are getting tired of requests from people they hardly know to give money for sporting challenges which often seem more like enjoyable holidays.”

Another key feature of Pledgit is the use of video, instead of describing a campaign in words, pledgers upload a short video file in which they explain why they believe in the cause and why others should donate.

For Mane Chance, actress Jenny Seagrove was filmed on location showing the work the charity does. Going forward most videos will be selfies.

The inspiration for Pledgit was a cycle ride in India which Philip and his son Billy did last month for The Urology Foundation:

“We thought about asking our friends to donate, but it didn’t seem right without making it clear that we were giving too. That’s when the idea of the pledge came up. Let’s face it when someone asks you for money, it’s nice to know that they’re putting their hand in their own pocket too.”

The video for the Mane Chance (www.manechancesanctuary.org) campaign can be viewed online along with other at www.pledg

it.net. Donations to any of the campaigns can be made by card or text.