A new campaign has been launched to combat roadside clutter in the Petersfield area.
The Campaign to Protect Rural England wants to halt what it believes is the "urbanisation" of rural roads caused by large road signs, bollards, white lining and traffic-calming measures.
Now the group is conducting a detailed survey to influence Hampshire County Council's major review of the local transport plan.
Volunteer campaigners from the CPRE have sent out a survey questionnaire to town and parish councils and other societies in the area.
Christopher Napier, chairman of CPRE Hampshire, said: "By way of example, we recently counted items of clutter between the Ham Barn roundabout on the A3 and the outskirts of Alton, passing through Selborne. This is a distance of 7.5 miles, 4.5 miles of which are within the designated South Downs National Park."
He added: "The count revealed no less than 326 items of clutter, including 207 safety signs, which is an average of 45 items of clutter for each mile. The entrances to Selborne are disfigured by buildouts and signs.
"Most people see our countryside from roads, and clutter on this scale does not respect the rural character of our roads, or the landscape and the local policies already in force in Hampshire.
"We want safe roads, but there are better ways of achieving it than just putting up more and more garish signs."
The group will also be pressing for the county council to introduce "quiet lanes" in Hampshire, as has been done in other counties.