ALTON Chamber of Commerce and Industry is urging retailers to fight back against online shopping by playing to their strengths.

In a struggle between the High Street and the internet, the Chamber of Commerce is also asking shoppers what their views are, while reminding them that, if they value Alton's town centre, they must support it.

A spokesman said: "The message is use it or lose it."

For full story, see this week's Alton Herald.