FARNHAM retailer group Fabulous Farnham is in the running to win up to £50,000 in prize money as part of a nationwide search for the Britain’s best high street.

Fabulous Farnham has applied for the Market town of the Year Great British High Street award, in recognition of the town team’s efforts to revitalise the area.

This includes bringing business in the community together and including retailers in town events under the banner of Fabulous Farnham, to promote all the wonderful things that Farnham has going for it in the town.

If successful, Fabulous Farnham will win a share of the cash prize pot, and dedicated support and mentoring from industry experts which could range from one to one coaching to advice on digital marketing.

The competition is a great way of sharing successful ideas to regenerate high streets and make them vibrant places to shop and socialise.

Amy Cortsin from RedMist Leisure, the owners of The Wheatsheaf, said: “High streets are a vital part of our community and make an important contribution to the economy through the billions of pounds they generate and the thousands of jobs they support in retail, leisure and other businesses.

“There’s a renewed buzz on our high streets and this competition is searching for the very best ideas, innovation and creativity.

“This is great news for our town centre and fingers crossed our entry will be successful.”

There are seven separate categories in recognition of the diversity of Britain’s high streets: City Centre; London; Town Centre; Market Town; Coastal Community; Village and parade of shops.