WITH the Easter holidays now in full swing, families are touring the town on the trail of the Alton Matters Easter chick hunt.

The aim is to spot the number of Easter chicks in the windows of more than 60 participating business premises.

And it is worth the effort, with more than £500 worth of prizes to be won in this popular seasonal holiday competition.

Entry forms are available from participating outlets. Completed forms can be returned to Calliope Gifts, Alton Community Centre, Alton Secondhand Books, Bookers and Bolton, Specsavers and Wildly Upbeat Printers, or by e-mail to [email protected].