TRADERS in Wey Hill have joined forces to ensure Haslemere residents realise the range of shops the area has to offer. They have just launched the first of a range of marketing materials - a leaflet encouraging people to shop in Wey Hill - which has been supported by Haslemere Chamber of Trade. Emelia Jordon, owner of Smarty Pants, Wey Hill's clothes, school and sportswear shop, told The Herald: "We have found that people do not realise what a great choice of shops that we have in Wey Hill. "Often customers are surprised that there is such variety within Wey Hill, so we decided to join forces in order to let people know exactly what we have to offer." Vicky Gordon, from sports shop In Training, added: "One of the great benefits of shopping in Wey Hill, aside from the wide range of shops, is the free parking. "There is free parking at both the top and bottom of the hill. You can now park for up to three hours in Tesco, which makes a great difference to people who want to shop in Wey Hill before doing their weekly grocery shopping." Alan Baker, from Alan Baker Flooring, explained: "It's great to feel such a buzz in the area. The diversity and accessibility of shops in only one street is immense – there should be no need to go anywhere else. "People don't expect it, but we have many really great businesses in Wey Hill." Arya Ingvorsen, president of Haslemere Chamber of Trade, has been working with the Wey Hill businesses over the past few months, and has designed the new Wey Hill promotional leaflets. She said: "It is fantastic that the traders want to take such a proactive approach to stimulate business in the area. "Even knowing the area, I was surprised at the wide range of businesses that there are in Wey Hill. "There are a number of specialist shops, such as The Art Department, Aerial Systems and Haslemere Wardrobe, but the area also benefits from many other traditional shops selling anything from carpets to flowers and gifts, as well a number of restaurants, hairdressers and, of course, the library. "We are still lucky to have a traditional butcher and baker in Wey Hill. I would very much urge people to surprise themselves by walking along Wey Hill. "We all need to support our traditional independent shops, which are disappearing so quickly in other areas of the country."